How can you use articles to grow your business?

What's the one thing every website owner wants more of?

Traffic. (Hey, while we're on the T word, be sure to get your FREE gift!)

Not just any old traffic, either. You want traffic that's pre-sold on doing business with you. You want qualified, high-quality traffic that's going to your site on purpose. You want them nice and sticky - not slippery and bouncy.

Traffic brings money.

Traffic also brings... more traffic.

The longer people stay on your site, the lower your bounce rate. (The bounce rate is based on how many visitors hit your site and go, "Ew... that's not what I'm looking for!" and click off to another site.) Google loves sites that people love - because clearly these sites are providing relevant, high-quality content.

Think it might be helpful to have Google love your site?

Triumph Communications can help you with two kinds of articles: on-site and off-site. (Er... that is, the articles go either on-site or off-site -WE don't typically go on-site with clients unless they send a limo and promise lots of Nutella crepes.)

Articles on your website:

You've probably heard that your website is NEVER finished. And if not, let us be the first to tell you that good news/bad news. It's good, because you can give up the frustration of feeling like you'll never get finished. It's a fact, and you'll save yourself some aggravation if you stop trying to be finished. The "bad" news here is that you can never take your eye off the ball when it comes to your website.

FACT: Google likes big, info-packed, relevant websites.

So, one of the best ways to please Google (and your human site visitors!) is to provide lots of good content. Google's little spiders crawl all over the internet, looking for good content. Posting new articles on your site on a regular basis is like sprinkling spider bait on a trail right to your website.

Another way website articles helps you is that they'll position your site as an authority in your market. The more great pages you have on your site, the more you'll dominate the first page of Google's search engine results.

Articles linking to your website:

Most website owners have toyed with Pay Per Click (PPC) advertising. You know, you set a budget for how much you'll pay each time a prospective buyer clicks your ad and ends up on your site. If you master PPC tactics, this can be a very powerful and fruitful way to advertise. If you don't master it, you're going to go broke... quickly.

Either way, though, no matter how nice you are, Google's going to turn your ads off when you stop paying for them.

Plus, it can be a pretty big challenge to get all your info into those tiny little PPC word counts!

So, what if you could have about 500 words to get your ideas across? What if you could have articles out there - all the time - ready for your prospects to read when they're ready? What if it cost you NOTHING each time someone clicked to get more information?

Why, then you'd be using article marketing.

There are a handful of article directories out there that are excellent (many that are junk, too!). You can post articles there, using your keywords (don't know yours? contact us about helping with that, too!) and a resource box at the bottom.

It works like this: Someone goes looking for information, and finds an article about it. They read through (if it's well-written!) and at the bottom, they find a link for more information (or some sort of free giveaway - we can help with that, too!). They click, and end up on your site... already happy because you've given them some information they wanted.

Next thing you know, they're calling or clicking to order!

And here's the great thing - you pay ONCE for this, but your articles don't disappear in a puff of smoke, like a PPC ad campaign with the plug pulled.

Ready to get more traffic than your site's ever seen? Triumph specializes in providing unique content (no copy and paste baloney!) that actual people actually want to read! Call or click today to get started.