A great-looking site is nice... but if your website content stinks, you're sunk. 

In fact, there are a lot of ways you can go wrong regarding your website content. Most of these errors come from trying to save time, money, or both - but end up costing you more of both in the end.

Here are a few website content mistakes to watch out for:

1. No text.
Seriously, there are sites out there with NO text! They say a picture is worth a thousand words - and while that's true in a lot of cases, your website is not one of them. Unfortunately, some website owners believe it when they hear they should slap up a flash presentation or a really great graphic - and that it'll be enough to engage their visitors.

2. Not enough text.
A close relative to the text-naked sites mentioned above. I've had clients ask for "just a dozen words or so" on their website pages. "If you can't say it in just a few words, you can't say it," is their mindset. And while this approach works for billboards and direct mail postcards, it earns you no Google love! 200-400 words is fine for a blog post, but your website pages generally need to be in the 400-700 word range.

3. Text written from the inside out.
"Must have a PhD in finance." Read that recently in a prospective client's request for a proposal. Hmmm - well, that'll work just fine... if all of your prospective clients also have a PhD in finance!

It's a common pitfall - writing about your business as if everyone out there knows (or cares) what you know. You should be very proud of your awards, designations, certifications, and how long you've been in business. But to be honest, your customers don't care.

They want to know how you're going to make their lives easier.

It's a good argument for hiring a freelance writer who knows nothing about your field, in fact. If we can "get" the benefit of doing business with you, we can communicate that to your prospective clients - on their level, addressing what they really care about.

4. Text written by any of these people.

If you're serious about your website, and want it to yield results instead of just sitting there looking pretty, Triumph Communications is here to help.

Call or click today to find out how we can help you. 

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