Writing for the Web:
It's a Jungle Out There
SEO
SEM
Spiders
Duplicate content
Keyword density
Keyword spam
Latent semantics
Sound like a foreign language? In a sense it
is. It's the language of writing for the web. Writing
content for the web is an awful lot like trying to make
your way through a dark and perilous jungle. You'll
encounter all sorts of pitfalls, where one false step can
send you sinking into quicksand.
Google, the king of
the jungle, sends spiders to visit your website on a regular
basis (or so you hope!). One thing these spiders are looking
for is to see whether what you say your website is about
matches the actual text on your site.
You want to be sure your site uses keywords
that are relevant to your business – and that people are
actually using to find you online. But it’s not enough to
just stick some keywords into your text and call it a day
– your text needs to engage your readers. You’ve got only
a few seconds to grab their attention. If you fail, the
next sound you’ll hear is “click” as they bounce to the
next of millions of sites.
So, in a
very real sense, every word on your website needs to please
two very different audiences: people and search engines.
They’re both after the same thing – relevant, interesting,
captivating website
content, the kind that
makes them want to stay around for a
while.
When
you’ve read good website
content, it looks easy. It
reads like people speak, and flows so naturally it seems
effortless. But weaving keywords through text effectively is
nothing short of artistry – just enough here, but not too
much. It’s a skill talented copywriters hone over years of
practice – and the rules of “good” content are in
near-constant flux. What worked with the search engines
years ago no longer works, and in some cases is enough to
get a site dinged so badly it would be best to scrap it and
start over.
For most
businesses, the promise of the potential inherent in
bringing the business
online is huge – substantial
enough that business owners know they need to engage
professional web builders. The text is no less important –
and it’s a strange but certain fact that an ugly site with
effective website
copy will out-perform its
opposite hands down.
As you navigate the uncharted, and
ever-expanding territory that’s open to your business by
going online, make sure you bring tested and true guides
along for the journey. Their experience and training may
mean the difference between your success and spending
years wandering through a jungle of confusion and
frustration.
Call or click today for
a FREE consultation.
And be SURE to claim your FREE gift (hint:
it'll help you get tons more website
traffic!)
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