Blogging – Blogging provides a steady flow of fresh content, loved by search engines and preferred by visitors. One of the recent changes in Google’s search algorithm is to give preference to fresh content. A common mistake for web owners is to have a site created and then do nothing else with it. No fresh content, no calls to action, no traffic building techniques…then wonder why their site doesn’t produce any leads.

Press Releases – Press Releases offer a great way to get your name out there. What makes it such a great avenue for letting others become aware of your business, is that press releases are picked up by other sites and published on them. It is like getting an endorsement from that site showing how important your company is.

Newsletters – The best way to make profit from existing prospects and customers it to stay in touch with them. Providing engaging, relevant, timely content along with announcements and coupons is a great way to keep a business top-of-mind for each person on the list.

Web Content – If you are building a new site for a customer or overhauling an existing site, creating content can sometimes be challenging. We provide new content from one page to a whole new site.

Ebooks – Ebooks are very helpful in marketing. They can be used to as an ethical bribe to persuade a visitor to join your email list, they can be used as bonuses for product or service offerings, they can be used to educate, persuade, inform and discuss everything from product and service maintenance, installation, product overview, to thought leadership issues and addressing major issues in your industry or your customers’ industries. They provide a strong reason for a visitor to provide their contact information. Contact us for a custom quote at sue@triumphcom.com

Email Marketing – Email marketing is one of the most effective online marketing techniques. With virtually every other content marketing strategy, the customers have to find the content. Once a person is on a mailing list, the content can be sent to them. So you can build a list and maintain contact with them with a combination of autoresponder messages (those that are automatically sent to prospects when they opt-in to your list. Also effective are sending regular broadcast messages to your list to announce new products, new services, new partnership, etc…causing them to respond right away. Contact us for a custom quote.

Articles – Articles are still one of the best ways of getting your information out in front of Internet users. Articles can be used for content, blog posts, newsletter articles (yours and other newsletters), published on other people’s websites, in other people’s newsletters, in newspapers and magazines. Contact us for a custom quote.

Video Marketing – Video marketing is one of the fastest ways to turn a visitor into a customer, they can also be posted on Youtube and other video distribution sites, providing a very broad exposure and increase traffic to your site. Contact us for a custom quote.

Case Studies – Case studies are like having your best, most successful clients visit prospects and tell them how big an impact your products and services have had on their business. It is way better than a testimonial since all testimonials seem to be generic, but case studies are specific, detailed, showing what was the “before” situation and showing the journey that lead to buying your product and the specific impact it had on their business. Contact us for case study samples and to get a custom quote.

White Papers – White papers are great for B2B businesses. These provide great content, showing thought leadership and are one of the top three techniques used by B2B marketers. They provide a strong reason for a visitor to provide their contact information. Contact us for white paper samples and to get a custom quote.

Special Reports – Special reports provide customers of B2C important information helpful to their decision making process. It demonstrates the value of dealing with that business. These are great enticements to get visitors to opt into a prospect list. Contact us to get a custom quote.